Inspirational - ive been listening to Play Bigger re: Category Design this week on my evening runs so the message resonates! Your post just motivated my short article about what I would like to do with my very nascent Percolation Labs! Can you start designing a category on day 1? Scott Lewis below certainly gives the counter argument. Here is a link to my short category cry!
That's such a great insight, Nathan. As an industry researcher who is trying to balance being scientifically precise yet quick and taking a stake in the narrative, it's been a struggle. From the sidelines, I have felt like critiquing some of the so-called advances, but now I appreciate the importance of mindshare with such quick releases.
Thanks! I do think it applies somewhat too to research - you see this with twitter/x threads around paper launches - tends to attract way more eyeballs and helps cement your leadership of the space.
Although I empathize with the startup predicament, I dont think 'stand your ground' in presentation/narrative is a good way to deal. Why? Because its playing into the competive strengths of the resource rich. They can afford to pay to play...in mkg/sales, spin, narrative creation, etc. This is a gme that the smaller/better products can't win. I think its better to focus on diing better the things that large orgs cant do well....like community-aided, user focussed innovation...eg open source.
Great article Nathan.
Thanks!
Inspirational - ive been listening to Play Bigger re: Category Design this week on my evening runs so the message resonates! Your post just motivated my short article about what I would like to do with my very nascent Percolation Labs! Can you start designing a category on day 1? Scott Lewis below certainly gives the counter argument. Here is a link to my short category cry!
https://open.substack.com/pub/percolationlabs/p/the-architecture-of-augmented-intelligence?r=55y4t4&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
That's such a great insight, Nathan. As an industry researcher who is trying to balance being scientifically precise yet quick and taking a stake in the narrative, it's been a struggle. From the sidelines, I have felt like critiquing some of the so-called advances, but now I appreciate the importance of mindshare with such quick releases.
Thanks! I do think it applies somewhat too to research - you see this with twitter/x threads around paper launches - tends to attract way more eyeballs and helps cement your leadership of the space.
Although I empathize with the startup predicament, I dont think 'stand your ground' in presentation/narrative is a good way to deal. Why? Because its playing into the competive strengths of the resource rich. They can afford to pay to play...in mkg/sales, spin, narrative creation, etc. This is a gme that the smaller/better products can't win. I think its better to focus on diing better the things that large orgs cant do well....like community-aided, user focussed innovation...eg open source.
It's less about the money you spend and what you put out.
I would prefer it that way Nathan, but that's not the world we currently live in IMHO.
Love the short format, great piece Nathan!